Soft touch labels are designed to create a smooth matte surface with a warm and comfortable hand feel, similar to rubber or velvet texture. This finish enhances the tactile experience of the package and helps products stand out on shelves through both visual and touch perception.
Our soft touch labels are produced using flexographic and offset printing combined with special lamination technology. They can be applied to glass bottles, plastic containers, jars, boxes, and other packaging formats commonly used in cosmetics, beverages, personal care, and premium consumer goods.
Compared with standard glossy labels, soft touch labels provide a more subtle appearance while maintaining good print clarity, durability, and resistance to moisture and scratches. They are suitable for brands targeting mid to high-end markets in Southeast Asia where packaging quality directly influences buying decisions.
